Larger than life Chickenjoy Buckets Bring Joy to the Billboards of New York Times Square as Jollibee continues to expand rapidly in North America.
Homegrown restaurant brand Jollibee joins other global
brands in the Billboard Capital of the World, New York Times Square.
TIMES SQUARE, New York. 29 Sept 2022 – After a blockbuster
opening at New York Times Square, homegrown restaurant chain Jollibee continues
to make waves in the Big Apple with digital billboards now already up at the
iconic Times Square in New York, the global epicenter of outdoor advertising.
Three billboards featuring its flagship product–the
world-famous Jollibee Chickenjoy fried chicken—are now showing at the heart of
Times Square’s famous bowtie. It features two models who, after seeing a piece
of the crispylicious and juicylicious Chickenjoy, couldn’t resist a bite and
grabbed a piece of the bestselling fried chicken from an adjacent billboard.
In August, Jollibee Chickenjoy was named “the best chain
fried chicken in America” by Eater.com. The distinction comes after Jollibee’s
Chickenjoy bested over 15 global brands in four rounds of contests across
different categories of chicken – from bone-in, to fillets, to nuggets. Earlier
in July, Jollibee was also recognized as one of the Hottest Brands in America
for 2022 by Ad Age, driven by its power to draw huge queues to its restaurants.
Today, Jollibee joins
other global brands which have made a presence in the Billboard Capital of the World
and is one of the few Filipino brands and personalities who have appeared on a
Times Square billboard.
Taste
is Timeless. The creative execution of the Times Square Billboard features a
model on a billboard adjacent to Jollibee’s Chickenjoy billboard who breaks
character and grabs a piece of Chickenjoy fried chicken from its bucket after
seeing it.This comes at the heels of Jollibee’s successful debut in
Times Square, with over 2500 locals and tourists queueing up on opening day and
consistently outperforming targets. Alongside its bestselling extra crispy,
extra tasty, and juicy Chickenjoy fried chicken, Jollibee Times Square also
offers other crowd favorites including the hefty Chicken Sandwich, and Peach Mango
Pie, which is made of a crispy and flaky shell filled with real mango and
peach.
Jollibee has likewise introduced new offerings into its
menu, including a new host of all beef burgers, salads, and sides that are
exclusive to the Times Square location. A notable standout in the exclusive
menu is the Jollibee Double Deluxe Burger, which features two 100% beef patties
and double the melted sharp American cheese.
The Jollibee Times Square store is the brand’s fourth
location in New York. This milestone opening is part of Jollibee Group’s goal
of expanding its presence in the U.S. and Canada, in line with its vision to
become one of the top five restaurant companies in the world. To learn more
about Jollibee North America, visit www.jollibeefoods.com. To learn more about
Jollibee Group, its parent company, visit www.jollibeegroup.com.
# # # About Jollibee Group Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. It operates in 34 countries, with over 6,300 stores globally with branches in the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Italy, Spain, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, Panama, Malaysia, South Korea, India, and Australia.
Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); six franchised brands (Burger King, Panda Express, PHO24, and Yoshinoya in the Philippines; Dunkin' and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand.
Jollibee Group, through its subsidiary Jollibee Worldwide
Pte. Ltd. (JWPL) owns 90% participating interest in Titan Dining LP, a private
equity fund that ultimately owns the Tim Ho Wan brand. It also has a joint
venture with the THW Group to open and operate THW restaurants in Mainland
China. Jollibee Group also has a business venture with award-winning Chef Rick
Bayless for Tortazo, a Mexican fast-casual restaurant business in the United
States.
Jollibee Group was named the Philippines' most admired
company by the Asian Wall Street Journal for ten years. It was also honored as
one of Asia's Fab 50 Companies and among the World's Best Employers and World’s
Top Female-Friendly Companies by Forbes. In 2020, Gallup awarded the Jollibee
Group with the Exceptional Workplace Award, making it the first
Philippine-based company to receive the distinction.
Jollibee Group has grown brands that bring delightful dining experiences to its customers worldwide, thus spreading the joy of eating to everyone.
To learn more about Jollibee Group, visit
www.jollibeegroup.com
No comments:
Post a Comment